BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Genius in all segments.
Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 64 other categories.
BlueCava is leading in Chats & Forums, Social Network, Email and Web Hosting.
Genius is leading in most countries, including United States, United Kingdom, India, Australia and 29 other countries.
BlueCava is leading in China.