BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to HotTraffic in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 7 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Autos & Vehicles, Consumer Electronics and 4 other categories.
BlueCava is leading in most countries, including China, United States, Russia and France.
HotTraffic is leading in Netherlands.