BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Marketing & Advertising, Mobile Developers and 5 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 3 other categories.
HotTraffic is leading in most countries, including Netherlands and Germany.
BlueCava is leading in United States.