BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Knowledge Networks in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Food & Drink, Arts & Entertainment and 11 other categories.
BlueCava is leading in Internet & Telecom, Business & Industry, Chats & Forums, Social Network and 6 other categories.
Knowledge Networks is leading in most countries, including Canada, France, Israel, Japan and 21 other countries.
BlueCava is leading in Tokelau, United States, China and Russia.