BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Clothing and 16 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and one other category.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, India and 6 other countries.
BlueCava is leading in China, Russia and Brazil.