BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Health and 18 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 3 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, Japan and 8 other countries.
BlueCava is leading in Italy and China.