BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Career & Education and 34 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 2 other categories.
ROI trax is leading in most countries, including United States, Australia, Canada, Chile and 12 other countries.
BlueCava is leading in Italy and China.