BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to SearchRev in all segments.
SearchRev has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, News & Media and 52 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Marketing & Advertising and 2 other categories.
SearchRev is leading in most countries, including United States, France, India, Korea Republic and 16 other countries.
BlueCava is leading in Germany.