BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Religion & Spirituality and 15 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 3 other categories.
SUP media is leading in most countries, including Russia, Japan and Ukraine.
BlueCava is leading in United States and Mexico.