BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Torbit in all segments.
Torbit has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 70 other categories.
BlueCava is leading in Chats & Forums, Social Network and Email.
Torbit is leading in most countries, including United States, Australia, Spain, United Kingdom and 30 other countries.
BlueCava is leading in Ukraine.