BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Vertical Leap in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 8 other categories.
Vertical Leap is leading in Tourism and Travel.
BlueCava is leading in most countries, including Russia, United States, India and France.
Vertical Leap is leading in United Kingdom.