BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Vertical Network in all segments.
Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 37 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Computer & Electronics and 4 other categories.
Vertical Network is leading in most countries, including Germany, Austria, Switzerland, Cocos Islands and 2 other countries.
Vertical Network is leading in Germany, Austria, Switzerland, Cocos Islands and 2 other countries.