BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Webclicktracker in all segments.
Webclicktracker has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Construction & Maintenance, Shopping and 20 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 6 other categories.
Webclicktracker is leading in most countries, including United States, Canada, China, United Kingdom and 13 other countries.
BlueCava is leading in Switzerland and Taiwan.