Market Share by Top Websites

1 Emma is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluecore is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Arts & Entertainment and 127 other categories.

2 Bluecore is leading in Shopping, Clothing, Sports, Home & Garden and 7 other categories.

Geography

1 Emma is leading in most countries, including United States, United Kingdom, South Africa, Australia and 37 other countries.

2 Bluecore is leading in Canada, Indonesia, Viet Nam, Italy and one other country.