Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluecore is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Health and 84 other categories.

2 Bluecore is leading in Shopping, Clothing, Home & Garden, Sports and 6 other categories.


1 Emma is leading in most countries, including United States, United Kingdom, India, South Africa and 13 other countries.

2 Bluecore is leading in Canada, France, Mexico, Japan and 2 other countries.