Bluemetrix is leading in Top 100K Sites and Top 1M Sites.
Bluemetrix has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Shopping, Travel and 36 other categories.
TruEffect is leading in People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 32 other categories.
Bluemetrix is leading in most countries, including Japan, Great Britain, Ireland, Russia and 25 other countries.
TruEffect is leading in United States, India, Montenegro, Italy and 14 other countries.