Bluemetrix is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Bluemetrix has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Shopping, Travel and 36 other categories.
TruEffect is leading in News & Media, People & Society, Internet & Telecom, Health and 28 other categories.
Bluemetrix is leading in most countries, including Japan, United Kingdom, Ireland, Taiwan and 32 other countries.
TruEffect is leading in United States, Russia, Germany, Italy and 5 other countries.