Bluemetrix is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 29 other categories.
Bluemetrix is leading in Business & Industry, Real Estate, Shopping, Accommodation & Hotels and 25 other categories.
Bluemetrix is leading in most countries, including Japan, United Kingdom, Ireland, Indonesia and 21 other countries.
TruEffect is leading in United States, Germany, India, France and 6 other countries.