Bluemetrix is leading in Top 100K Sites and Top 1M Sites.
Bluemetrix has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Shopping, Travel and 39 other categories.
TruEffect is leading in People & Society, News & Media, Internet & Telecom, Performing Arts and 28 other categories.
Bluemetrix is leading in most countries, including Japan, United Kingdom, Ireland, Russia and 32 other countries.
TruEffect is leading in United States, Switzerland, Italy, Peru and 3 other countries.