Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Blueshift has better usage coverage in more websites categories. Including Shopping, Business & Industry, Career & Education, Internet & Telecom and 17 other categories.
mParticle is leading in Arts & Entertainment, Banking, Movies, Music & Audio and 10 other categories.
Blueshift is leading in most countries, including India, United Kingdom, Sweden, Viet Nam and 10 other countries.
mParticle is leading in United States, Brazil, Taiwan and Russia.