Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Blueshift has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Career & Education and 13 other categories.
mParticle is leading in Arts & Entertainment, Movies, Finance, Banking and 13 other categories.
mParticle is leading in most countries, including United States, France, Russia, Brazil and 2 other countries.
Blueshift is leading in India, Singapore, Bangladesh, Sweden and one other country.