Blueshift is leading in Top 100K Sites and Top 1M Sites.
Blueshift has better usage coverage in more websites categories. Including Shopping, Business & Industry, Career & Education, Coupons and 22 other categories.
mParticle is leading in Arts & Entertainment, TV & Video, Internet & Telecom, Food & Drink and 14 other categories.
mParticle is leading in most countries, including United States, Brazil, Japan, Turkey and 13 other countries.
Blueshift is leading in India, United Kingdom, Germany, Sweden and 11 other countries.