Blueshift is leading in Top 100K Sites and Top 1M Sites.
mParticle has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Mobile Developers, Restaurants & Delivery and 5 other categories.
Blueshift is leading in Shopping, Search Engine, Travel and Accommodation & Hotels.
Blueshift is leading in most countries, including India, United Kingdom and Singapore.
mParticle is leading in United States and France.