Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Blueshift has better usage coverage in more websites categories. Including Shopping, Career & Education, Business & Industry, Internet & Telecom and 18 other categories.
mParticle is leading in Arts & Entertainment, Movies, Music & Audio, Finance and 7 other categories.
Blueshift is leading in most countries, including India, United Kingdom, Canada, Italy and 6 other countries.
mParticle is leading in United States, France, Germany, Japan and one other country.