Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Blueshift has better usage coverage in more websites categories. Including Shopping, Business & Industry, Career & Education, Internet & Telecom and 11 other categories.
mParticle is leading in Arts & Entertainment, Movies, Music & Audio, Banking and 9 other categories.
Blueshift is leading in most countries, including India, United Kingdom, South Africa, Singapore and 5 other countries.
mParticle is leading in United States, Russia, Algeria and Viet Nam.