Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Collecting, Music & Audio, Finance and 6 other categories.
Blueshift is leading in Search Engine, People & Society and Shopping.
mParticle is leading in most countries, including United States and France.
mParticle is leading in United States and France.