In terms of market share, BrainFall is clearly lagging behind, losing to ContentTools in all segments.
BrainFall has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Business & Industry and 63 other categories.
ContentTools hasn't got a lead over BrainFall in any websites category.
BrainFall is leading in most countries, including United States, Canada, Russia, United Kingdom and 35 other countries.
ContentTools is leading in Denmark.