Brand Schema Entity
137,254 websites

Brand Schema Entity is free to use

http://schema.org/Brand

A scheme.org entity that represents a brand. A brand is a name used by an organization or business person for labeling a product, product group, or similar.

VS

Thing Schema Entity
152,945 websites

Thing Schema Entity is free to use

http://schema.org/Thing

The most generic type of schema.org item.

Market Share by Top Websites

1 Thing Schema Entity is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Brand Schema Entity is clearly lagging behind, losing to Thing Schema Entity in all segments.

Websites Categories

1 Thing Schema Entity has better usage coverage in more websites categories. Including Computers Electronics & Technology, Heavy Industry & Engineering, Health, Science & Education and 15 other categories.

2 Brand Schema Entity is leading in E-commerce & Shopping, Lifestyle, Vehicles, Home & Garden and one other category.

Geography

1 Brand Schema Entity is leading in most countries, including United States, Germany, France, Brazil and 87 other countries.

2 Thing Schema Entity is leading in Japan, Russia, United Kingdom, China and 68 other countries.