BrandReach is leading in Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Internet & Telecom, Arts & Entertainment and 6 other categories.
CONTEXTin is leading in News & Media, Health, Products & Shopping, Reference and 5 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 29 other countries.
CONTEXTin is leading in Spain, Austria, Kenya and Tuvalu.