2
In terms of market share, BrandReach is clearly lagging behind, losing to CONTEXTin in all segments.
1
BrandReach has better usage coverage in more websites categories. Including Adult and Business & Consumer Services.
2
CONTEXTin is leading in Finance and Science & Education.
1
BrandReach is leading in most countries, including United States, Germany, United Kingdom, China and 8 other countries.
2
CONTEXTin is leading in Brazil, South Korea and Spain.