Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, TV & Video and 35 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, Shopping, Gay, Lesbian, & Bisexual and 14 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Brazil, Germany, Russia and 39 other countries.

2 Conviva is leading in Belgium, Spain, Greece, United Arab Emirates and 17 other countries.