Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 34 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, Computer & Electronics, Shopping and 17 other categories.

Geography

1 BrandReach is leading in most countries, including United States, China, Russia, Germany and 40 other countries.

2 Conviva is leading in Belgium, Mexico, India, Brazil and 7 other countries.