Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 35 other categories.

2 BrandReach is leading in Adult, Career & Education, Gay, Lesbian, & Bisexual, Shopping and 13 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, China, Turkey and 30 other countries.

2 Conviva is leading in Belgium, Brazil, Colombia, Denmark and 10 other countries.