BrandReach is leading in Top 100K Sites and Top 1M Sites.
Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, People & Society, Business & Industry and 15 other categories.
BrandReach is leading in Adult, Internet & Telecom, Relationships & Dating, Gay, Lesbian, & Bisexual and 3 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 25 other countries.
Conviva is leading in Italy, Spain, South Africa, Poland and 7 other countries.