BrandReach is leading in Top 100K Sites.
Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Business & Industry, People & Society and 12 other categories.
BrandReach is leading in Adult, Internet & Telecom, Gay, Lesbian, & Bisexual, Telecommunications and one other category.
BrandReach is leading in most countries, including United States, Germany, China, United Kingdom and 23 other countries.
Conviva is leading in India, Belgium, Pakistan, Iran and 2 other countries.