Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 34 other categories.

2 BrandReach is leading in Adult, Career & Education, Shopping, Gay, Lesbian, & Bisexual and 12 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 34 other countries.

2 Conviva is leading in Belgium, Czech Republic, Mexico, Denmark and 5 other countries.