Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 160 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and one other category.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 97 other countries.

2 BrandReach is leading in Pakistan, Congo, Kazakhstan, Algeria and 2 other countries.