BrandReach is leading in Top 10K Sites and Top 100K Sites.
freeXmedia has better usage coverage in more websites categories. Including Business & Industry, Video Games, Games, Autos & Vehicles and 11 other categories.
BrandReach is leading in Adult, Internet & Telecom, People & Society, Shopping and 7 other categories.
BrandReach is leading in most countries, including United States, China, United Kingdom, Russia and 31 other countries.
freeXmedia is leading in Germany and South Africa.