Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Ghostery has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 68 other categories.

2 BrandReach is leading in Adult, People & Society, Internet & Telecom, Marketing & Advertising and 15 other categories.

Geography

1 BrandReach is leading in most countries, including Russia, Germany, Turkey, China and 28 other countries.

2 Ghostery is leading in United States, Canada, United Kingdom, Ukraine and 21 other countries.