BrandReach is leading in Top 100K Sites and Top 1M Sites.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Games and one other category.
BrandReach is leading in Adult and Business & Industry.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 22 other countries.
GlobalTakeoff is leading in India, Sri Lanka, Pakistan and Canada.