BrandReach is leading in Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Internet & Telecom and Business & Industry.
Halogen Network is leading in Travel and Shopping.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 28 other countries.
Halogen Network hasn't got a lead over BrandReach in any country.