BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Internet & Telecom, Business & Industry and 9 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies and Games.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 29 other countries.
Hype Exchange hasn't got a lead over BrandReach in any country.