BrandReach is leading in Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Business & Industry and Internet & Telecom.
Hype Exchange is leading in Arts & Entertainment and Games.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 25 other countries.
Hype Exchange hasn't got a lead over BrandReach in any country.