BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, People & Society, Business & Industry and 9 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
BrandReach is leading in most countries, including United States, Germany, China, United Kingdom and 32 other countries.
Hype Exchange hasn't got a lead over BrandReach in any country.