Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 132 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 4 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Norway and 59 other countries.

2 BrandReach is leading in United States, China, Russia, Turkey and 11 other countries.