Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 109 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian and & Bisexual.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 67 other countries.

2 BrandReach is leading in China, Indonesia, Georgia, Zambia and 2 other countries.