Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 84 other categories.

2 BrandReach is leading in Adult and Online Marketing.

Geography

1 Insticator is leading in most countries, including United States, United Kingdom, Russia, India and 40 other countries.

2 BrandReach is leading in Turkey, Germany, China, Norway and 15 other countries.