Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including News & Media, Science & Education, Arts & Entertainment, Computers Electronics & Technology and 14 other categories.

2 BrandReach is leading in Adult and Business & Consumer Services.

Geography

1 Insticator is leading in most countries, including United States, Canada, Mexico, Pakistan and 21 other countries.

2 BrandReach is leading in China, Iceland, Ireland, Italy and one other country.