BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Internet & Telecom, Arts & Entertainment and 8 other categories.
LiftDNA is leading in Computer & Electronics, Software, Humor, Finance and one other category.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 27 other countries.
LiftDNA is leading in Tuvalu, Australia, Israel, Philippines and 3 other countries.