Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 26 other categories.

2 LiftDNA is leading in Humor, Social Network, Magazines & E-Zines, Sports and one other category.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 38 other countries.

2 LiftDNA is leading in Japan, Sweden, Denmark, Argentina and 3 other countries.