BrandReach is leading in Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, Business & Industry, People & Society and 5 other categories.
LiftDNA is leading in Computer & Electronics, Software and Relationships & Dating.
BrandReach is leading in most countries, including United States, Russia, Germany, United Kingdom and 27 other countries.
LiftDNA is leading in Vietnam, Tuvalu, South Africa, Portugal and 4 other countries.