BrandReach is leading in Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Business & Industry, Internet & Telecom, Arts & Entertainment and one other category.
LiftDNA is leading in Computer & Electronics and Finance.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 24 other countries.
LiftDNA is leading in Taiwan, Israel and Romania.