BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 7 other categories.
Lookery is leading in Shopping, Beauty & Fitness, Consumer Electronics, Social Network and 3 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 29 other countries.
Lookery is leading in Poland.