Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Business & Industry and 60 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, People & Society, Gay, Lesbian, & Bisexual and 2 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, France and 30 other countries.

2 BrandReach is leading in Germany, China, Indonesia, Brazil and 15 other countries.