Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Business & Industry and 61 other categories.

2 BrandReach is leading in Adult, Relationships & Dating, Gay, Lesbian, & Bisexual, Search Engine and 2 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, France, Australia and 37 other countries.

2 BrandReach is leading in China, Germany, Turkey, Norway and 13 other countries.