Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Sports, Health and 16 other categories.

2 BrandReach is leading in Adult.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Russia, Germany and 34 other countries.

2 BrandReach is leading in China, Argentina, Denmark, Dominican Republic and 4 other countries.