Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 82 other categories.

2 BrandReach is leading in Adult, People & Society, Internet & Telecom, Gay, Lesbian, & Bisexual and 10 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Spain and 34 other countries.

2 BrandReach is leading in Germany, Russia, China, Turkey and 15 other countries.