2
In terms of market share, BrandReach is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
1
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Food & Drink and 2 other categories.
2
BrandReach is leading in Adult.
1
BrandReach is leading in most countries, including Germany, United Kingdom, China, Denmark and 6 other countries.
2
Microsoft adCenter Conversion is leading in United States, Argentina, France, South Korea and 3 other countries.