Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 90 other categories.

2 BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, TV & Video and 6 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 23 other countries.

2 BrandReach is leading in Russia, Germany, Brazil, Turkey and 21 other countries.