BrandReach is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 73 other categories.
BrandReach is leading in Adult, Religion & Spirituality, Gay, Lesbian and & Bisexual.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 18 other countries.
BrandReach is leading in China, Germany, Russia, Turkey and 16 other countries.