BrandReach is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Shopping and 70 other categories.
BrandReach is leading in Adult, Religion & Spirituality, Gay, Lesbian and & Bisexual.
BrandReach is leading in most countries, including Russia, Turkey, Germany, China and 21 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, France and 11 other countries.