Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, News & Media and 20 other categories.

2 BrandReach is leading in Adult.


1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, Brazil and 158 other countries.

2 BrandReach hasn't got a lead over Nielsen Display Ads in any country.