BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Sports and 13 other categories.
BrandReach is leading in Adult, Internet & Telecom, People & Society, Computer & Electronics and 7 other categories.
BrandReach is leading in most countries, including United States, China, Germany, Turkey and 29 other countries.
Open AdExchange is leading in Denmark, Guatemala and Dominican Republic.