BrandReach is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Law & Government, Sports and 10 other categories.
BrandReach is leading in Adult, Internet & Telecom, People & Society, Arts & Entertainment and 7 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, Norway and 26 other countries.
Open AdExchange is leading in Denmark, Guatemala, Slovakia and Sweden.