BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Sports, Tourism and 13 other categories.
BrandReach is leading in Adult, Internet & Telecom, People & Society, Computer & Electronics and 8 other categories.
BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 35 other countries.
Open AdExchange is leading in Denmark, Sweden, Latvia and Guatemala.