Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 30 other categories.

2 Open AdExchange is leading in Shopping, Travel, Real Estate, Sports and 14 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Germany, Russia, China and 39 other countries.

2 Open AdExchange is leading in Denmark and Greenland.