BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Real Estate, News & Media and 13 other categories.
BrandReach is leading in Adult, Internet & Telecom, People & Society, TV & Video and 6 other categories.
BrandReach is leading in most countries, including United States, Russia, Germany, China and 30 other countries.
Open AdExchange is leading in Denmark, Guatemala, Slovakia and Sweden.