2
In terms of market share, BrandReach is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Home & Garden and Jobs & Career.
2
BrandReach is leading in Adult and Business & Consumer Services.
1
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Canada and 7 other countries.
2
Open AdExchange is leading in Denmark and Sweden.