Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 20 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, News & Media, Real Estate and 10 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Germany, Russia, China and 42 other countries.

2 Open AdExchange is leading in Denmark.