BrandReach is leading in Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, Business & Industry, Computer & Electronics and 8 other categories.
Pirchio is leading in Sports, Soccer, Arts & Entertainment, Technology News and one other category.
BrandReach is leading in most countries, including United States, Germany, Russia, Norway and 26 other countries.
Pirchio is leading in Italy, Belarus, Ecuador and Paraguay.