BrandReach is leading in Top 10K Sites and Top 100K Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 105 other categories.
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PointRoll is leading in most countries, including United States, Canada, India, Brazil and 27 other countries.
BrandReach is leading in Russia, Germany, United Kingdom, China and 26 other countries.