Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 54 other categories.

2 BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, TV & Video and 9 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 28 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United Kingdom and 22 other countries.