Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 73 other categories.

2 BrandReach is leading in Adult, People & Society, Career & Education, Gay, Lesbian, & Bisexual and 11 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 27 other countries.

2 BrandReach is leading in Turkey, Russia, Brazil, Ukraine and 15 other countries.