Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 16 other categories.

2 BrandReach is leading in Adult.

Geography

1 Popin is leading in most countries, including Japan, Taiwan, South Korea, Hong Kong and 46 other countries.

2 BrandReach is leading in Argentina, Dominican Republic, Finland, Norway and 2 other countries.