Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Predicta is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, Career & Education, Gay, Lesbian, & Bisexual and 20 other categories.

2 Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 17 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 39 other countries.

2 Predicta is leading in Brazil, South Africa, Portugal, Mozambique and one other country.