Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 55 other categories.

2 BrandReach is leading in Adult, People & Society, Career & Education, Gay, Lesbian, & Bisexual and 12 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 31 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 9 other countries.