Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 81 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Movies, Email and 10 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 31 other countries.

2 BrandReach is leading in United States, Russia, Germany, China and 29 other countries.