Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 57 other categories.

2 BrandReach is leading in Adult, Career & Education, Gay, Lesbian, & Bisexual, Education and 9 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 34 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 13 other countries.