Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Business & Industry and 46 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, TV & Video, Email and 10 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Brazil, Canada and 34 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Japan and 11 other countries.