BrandReach is leading in Top 10K Sites and Top 100K Sites.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 48 other categories.
BrandReach is leading in Adult, Relationships & Dating, Gay, Lesbian, & Bisexual, Online Marketing and one other category.
BrandReach is leading in most countries, including United States, China, Turkey, Norway and 23 other countries.
SmartContext is leading in Poland, United Kingdom, Viet Nam, Ukraine and 15 other countries.