2
In terms of market share, BrandReach is clearly lagging behind, losing to SmartContext in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 10 other categories.
2
BrandReach is leading in Adult and Business & Consumer Services.
1
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Canada and 8 other countries.
2
SmartContext is leading in Poland and Austria.