Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 72 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, File Sharing, Investing and 9 other categories.

Geography

1 BrandReach is leading in most countries, including United States, China, Russia, Turkey and 39 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Netherlands and 9 other countries.