Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 48 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, TV & Video, Email and 10 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 35 other countries.

2 SmartContext is leading in Poland, United Kingdom, Argentina, Greece and 9 other countries.