BrandReach is leading in Top 10K Sites and Top 100K Sites.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 44 other categories.
BrandReach is leading in Adult, Industrial Goods & Services, TV & Video, Gay, Lesbian, & Bisexual and one other category.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 23 other countries.
SmartContext is leading in Poland, United Kingdom, Thailand, Ukraine and 13 other countries.