1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, BrandReach is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 102 other categories.
2
BrandReach is leading in Adult, Gay, Lesbian, & Bisexual and Online Marketing.
1
Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 47 other countries.
2
BrandReach is leading in Turkey, China, United Arab Emirates, South Africa and 11 other countries.