1
Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, BrandReach is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 132 other categories.
2
BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, Online Marketing and one other category.
1
Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 58 other countries.
2
BrandReach is leading in Russia, China, Turkey, Iran and 10 other countries.