1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, BrandReach is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 135 other categories.
2
BrandReach is leading in Adult, Gay, Lesbian, & Bisexual and Relationships & Dating.
1
Specific Media is leading in most countries, including United States, Great Britain, Denmark, Spain and 78 other countries.
2
BrandReach is leading in Montenegro, Colombia, Tuvalu, Paraguay and 8 other countries.