Market Share by Top Websites

1 Specific Media is leading in Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 130 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, Online Marketing and one other category.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, India and 50 other countries.

2 BrandReach is leading in Russia, Turkey, China, Iran and 14 other countries.