Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 135 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual and Relationships & Dating.

Geography

1 Specific Media is leading in most countries, including United States, Great Britain, Denmark, Spain and 78 other countries.

2 BrandReach is leading in Montenegro, Colombia, Tuvalu, Paraguay and 8 other countries.