Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 102 other categories.

2 BrandReach is leading in Adult, Online Marketing and Relationships & Dating.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, France and 51 other countries.

2 BrandReach is leading in China, Uzbekistan, Zambia, Georgia and 4 other countries.