1
Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, BrandReach is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 101 other categories.
2
BrandReach is leading in Adult.
1
Specific Media is leading in most countries, including United States, Spain, United Kingdom, France and 50 other countries.
2
BrandReach is leading in Netherlands, Israel and Syrian Arab Republic.