2
In terms of market share, BrandReach is clearly lagging behind, losing to Traffic Revenue in all segments.
1
BrandReach has better usage coverage in more websites categories. Including Adult and Business & Consumer Services.
2
Traffic Revenue is leading in Arts & Entertainment.
1
Traffic Revenue is leading in most countries, including United States, United Kingdom, India, Australia and 17 other countries.
2
BrandReach is leading in China, Ecuador, Iceland, Ireland and one other country.