Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 101 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Movies, Email and 6 other categories.

Geography

1 BrandReach is leading in most countries, including China, Russia, Germany, Turkey and 28 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, Mexico and 19 other countries.