BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, People & Society, Business & Industry and 9 other categories.
Visible Measures hasn't got a lead over BrandReach in any websites category.
BrandReach is leading in most countries, including United States, Germany, China, United Kingdom and 33 other countries.
Visible Measures is leading in Singapore.