BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vocus has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 55 other categories.
BrandReach is leading in Adult, Internet & Telecom, Industrial Goods & Services, Telecommunications and one other category.
BrandReach is leading in most countries, including Germany, United Kingdom, Russia, China and 23 other countries.
Vocus is leading in United States, Canada, India, Bangladesh and 14 other countries.