BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vocus has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 55 other categories.
BrandReach is leading in Adult, Relationships & Dating, Telecommunications, Search Engine and one other category.
BrandReach is leading in most countries, including China, Germany, United Kingdom, Russia and 21 other countries.
Vocus is leading in United States, Ukraine, Canada, Viet Nam and 13 other countries.