Market Share by Top Websites

1 Yahoo Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Yahoo Overture in all segments.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Domain Names & Register, People & Society and 181 other categories.

2 BrandReach is leading in Adult.


1 Yahoo Overture is leading in most countries, including Japan, Philippines, United States, South Korea and 119 other countries.

2 BrandReach hasn't got a lead over Yahoo Overture in any country.