BrandReach is leading in Top 100K Sites and Top 1M Sites.
YieldBuild has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Law & Government and 8 other categories.
BrandReach is leading in Adult and Business & Industry.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 19 other countries.
YieldBuild is leading in India, France, Netherlands, Bulgaria and 10 other countries.