BrandReach is leading in Top 100K Sites and Top 1M Sites.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Shopping and 23 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Marketing & Advertising and 2 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 24 other countries.
YieldBuild is leading in India, Ireland, Netherlands, Philippines and 12 other countries.