BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 28 other categories.
BrandReach is leading in Adult, Internet & Telecom, Marketing & Advertising, TV & Video and 4 other categories.
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Russia and 24 other countries.
YieldBuild is leading in India, Australia, Philippines, France and 15 other countries.