BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 36 other categories.
BrandReach is leading in Adult, Relationships & Dating, Gay, Lesbian, & Bisexual, Telecommunications and 2 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 21 other countries.
YieldBuild is leading in India, Canada, Australia, Indonesia and 14 other countries.