Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 90 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, File Sharing, Universities & Colleges and one other category.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, India and 30 other countries.

2 Yieldlab is leading in Germany, France, Austria, Switzerland and 25 other countries.