Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 103 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Movies, Email and 5 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Canada and 23 other countries.

2 Yieldlab is leading in Germany, Austria, France, Switzerland and 21 other countries.