In terms of market share, BrandReach is clearly lagging behind, losing to Yieldr in all segments.
Yieldr has better usage coverage in more websites categories. Including Travel, Airlines & Airports, Business & Industry, Shopping and 9 other categories.
BrandReach is leading in Adult, Internet & Telecom, People & Society, Computer & Electronics and 7 other categories.
BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 31 other countries.
Yieldr is leading in Greece, Netherlands, France, Spain and one other country.