BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Software, Computer & Electronics and 15 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Relationships & Dating and 5 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 23 other countries.
zapunited is leading in India, Pakistan, Spain, South Africa and 3 other countries.