BrandReach is leading in Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Beauty & Fitness and 4 other categories.
BrandReach is leading in Adult, Business & Industry and Internet & Telecom.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 23 other countries.
zapunited is leading in India, Bangladesh, Canada, Sri Lanka and 4 other countries.