BrandReach is leading in Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Software, Computer & Electronics and 14 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Marketing & Advertising and 4 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 25 other countries.
zapunited is leading in India, Australia, Canada, Ukraine and 7 other countries.