BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Software, Computer & Electronics and 11 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Marketing & Advertising and 7 other categories.
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Russia and 25 other countries.
zapunited is leading in India, Hungary, Australia, Turkey and 3 other countries.