BrandReach is leading in Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Photography, Computer & Electronics and 62 other categories.
BrandReach is leading in Adult, Business & Industry, Career & Education, Marketing & Advertising and 15 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 40 other countries.
zapunited is leading in India, Egypt, Portugal, Pakistan and 5 other countries.