BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Photography, Celebrities & Entertainment News and 61 other categories.
BrandReach is leading in Adult, Business & Industry, Gay, Lesbian, & Bisexual, Marketing & Advertising and 14 other categories.
BrandReach is leading in most countries, including United States, China, Russia, Germany and 36 other countries.
zapunited is leading in India, Saudi Arabia, Ireland, Romania and 5 other countries.