In terms of market share, Branica is clearly lagging behind, losing to Observer in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 66 other categories.
Observer is leading in Marketing & Advertising, Programming, Transportation & Logistics, Real Estate and 6 other categories.
Branica is leading in most countries, including Spain, Mexico, Argentina, Chile and 20 other countries.
Observer is leading in United States, Russia, France, Ukraine and 4 other countries.