In terms of market share, Branica is clearly lagging behind, losing to Observer in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 70 other categories.
Observer is leading in Marketing & Advertising, Web Design, Travel, Tourism and 9 other categories.
Branica is leading in most countries, including Spain, Mexico, Argentina, Colombia and 21 other countries.
Observer is leading in United States, Russia, China, Germany and 6 other countries.