In terms of market share, Branica is clearly lagging behind, losing to Observer in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 68 other categories.
Observer is leading in Marketing & Advertising, Programming, Transportation & Logistics, Real Estate and 5 other categories.
Branica is leading in most countries, including Mexico, Argentina, Spain, United States and 22 other countries.
Observer is leading in Russia, Netherlands, Canada, Ukraine and one other country.