In terms of market share, Branica is clearly lagging behind, losing to TruEffect in all segments.
Branica has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 58 other categories.
TruEffect is leading in Business & Industry, Performing Arts, Games, Finance and 17 other categories.
Branica is leading in most countries, including Mexico, Argentina, Spain, Colombia and 23 other countries.
TruEffect is leading in United States, Japan, Germany, Russia and 8 other countries.